SURVEY II-1
SELF-SURVEY
OF EXPORT ACTIVITIES AT DOMESTIC TRADE SHOWS |
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| Pick the number showing how often each activity occurs in your company during preparation for a domestic trade show. If your answer is between two numbers, (example 6 and 8) record it as 7. Then record your score in the space to the right of each item. Scale |
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0 never |
2 seldom |
4 less than half the time |
6 more than half the time |
8 frequently |
10 always |
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Pre-Show Planning for the Trade Show: |
Write
# |
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| 1) Is the company aware of foreign visitor's presence & potential prior to the show? | ||||||||
| 2) Are the company's export goals considered in planning this trade show? | ||||||||
| 3) Is an effort made to develop plans to attract targeted foreign visitors to the booth? | ||||||||
| 4) Is training on working with targeted foreign visitors provided to the booth staff? | ||||||||
| 5) Are export material and handouts developed for use with targeted foreign visitors contacts? | ||||||||
During the Trade Show: |
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| 6) Are booth activities & displays developed and used to attract/screen foreign visitors, i.e., graphics, foreign language signs, flags, world maps, etc.? | ||||||||
| 7) Does the booth staff screen the aisle traffic to identify targeted foreign visitors? | ||||||||
| 8) Are overseas representatives immediately alerted when important foreign buyers visit the booth to insure a timely and appropriate post show follow-up by the representatives? | ||||||||
Following the Trade Show: |
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| 9) Are foreign visitor contacts evaluated against preshow expectations? | ||||||||
| 10) Are foreign sales leads quickly followed-up while they are still fresh? | ||||||||
Note:
Convert your 1–10 score on each question to a percentage by
adding decimal before each number. Then for each question, compare
your score to the median score for a sample of 250 California firms
shown on the next web page The About the PowerExporting™ Program Manual. |
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©2004.
Leinenbach & Associates. All Rights Reserved. |
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