PROGRAM DETAILS
American managers realize that there are export markets for their products. Yet minimal funds, time, and staff limit many companies from attending overseas trade shows to pursue such opportunities.
Globalization and the resulting flood of foreign visitors seeking business arrangements at U.S. domestic trade shows has changed export practices. Export opportunities increasingly exist in U.S. domestic trade shows. This is the basis of the PowerExporting™ program.
The Exhibitor’s Perspective
“A Sea of People”
The Visitor’s Perspective
“A Sea of Booths”What the PowerExporting™ Manual Does!
Prepares exhibitors to:
• Identify and target specific foreign visitors at domestic trade shows,
• Undertake actions to attract these specific visitors,
• Quickly identify them when they arrive at the booth,
• Qualify these candidates using PowerExporting™ tools,
• Process qualified foreign visitors and begin negotiations, and
• Reach a tentative agreement at the exhibit as a basis for post-exhibit discussions.
With the objectives of Forming a successful global business network
• Growing international business - export sales & representation, sourcing products & technologyPowerExporting™ walks exhibitors through the actions necessary to accomplish this.
Click here for the PowerExporting™ manual’s Table of Contents.
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