A New Approach to Conducting International Business at U.S. Domestic Trade Shows

THE POWER EXPORTING™ MANUAL

PowerExporting™ is a new perspective on conducting international business in U.S. domestic trade shows. It shows exhibitors how to profit from the changed global business environment where three million foreign visitors annually attend U.S. domestic exhibitions. It is the only program integrating international business practices into domestic trade show activities – thus converting domestic exhibits into international promotions.

Similarity of Objectives

Exhibitors and foreign attendees at domestic trade shows have identical objectives – this is the foundation of the PowerExporting™ program.

The Exhibitor’s Objective
“To Attract Foreign Candidates”

The Visitor’s Objective
“To Meet US Business Partners”

The program:

PowerExporting™ enables exhibitors to export through US domestic trade shows with minimal expense and time commitment. The program follows a logical sequence of actions.

Is a unique step-by-step procedure that draws potential foreign business partners to the booth
Creates an opportunity for unprecedented international growth of exhibitors’ businesses
Blends domestic trade show techniques with specific actions to attract targeted foreign visitors
Transforms a four-day domestic exhibit with marginal export potential, into a six-month international marketing campaign with excellent global business potential
Designed for use in U.S. Department of Commerce’s IBP domestic trade shows
The program uses the foreign visitor’s country knowledge, time commitment and financial expenditures to position American products in key foreign markets with minimum effort and expenses.

What Can Happen With Preparation–Can You Imagine Success?

By implementing the PowerExporting™ method, foreign attendees complementing your export goals come directly to your exhibit booth upon learning of your international business interests. Without this approach, targeted foreign visitors must wander the aisles looking at hundreds of booths to locate yours by chance.

The following exhibit floor diagram indicates the foreign visitor’s path to your booth when the PowerExporting™ approach is used.

The Benefits of Globalization Depends on the Exhibitors’ Reaction

Globalization is rapidly changing the US economy and the way international business is conducted – specifically, offering opportunities for exhibitors in domestic trade shows to display their products in the global marketplace.

However, not all exhibitors react effectively.

Research: Exhibitors’ Efforts to Attract and Service Foreign Visitors:

Research on 750 SMEs exhibiting in domestic trade shows confirmed that significant export opportunities exist at domestic trade shows, but that most SMEs are not effectively pursuing these opportunities. The findings:

The number and quality of export leads received at domestic trade shows increases directly with the amount of pre-show preparation for foreign visitors.
Only 40 percent of exhibitors consider export opportunities in pre-show planning and preparation for foreign visitors, yet over 80 percent follow-up on export leads received.
There is a significant performance gap between exhibitor’s awareness of the foreign attendees’ potential and undertaking the necessary actions to attract and process targeted foreign visitors. Specifically:

The GAP Between Awareness and Preparation for Foreign Visitors by SMEs
(n=250).

© 2004. Leinenbach & Associates. All Rights Reserved.

Closing this performance gap would significantly increase an exhibitor’s export earnings.
Yet many exhibitors do not undertake sufficient pre-show activities to insure that they meet with those foreign attendees that meet their company’s short-term export goals.

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©Copyright 2005 www.PowerExporting.com All Rights Reserved.


	THE POWER EXPORTING™ MANUAL *PowerExporting™* is a new perspective on conducting international business in U.S. domestic trade shows. It shows exhibitors how to profit from the changed global business environment where three million foreign visitors annually attend U.S. domestic exhibitions. It is the only program integrating international business practices into domestic trade show activities – thus converting domestic exhibits into international promotions. Similarity of Objectives Exhibitors and foreign attendees at domestic trade shows have identical objectives – this is the foundation of the PowerExporting™ program. The Exhibitor’s Objective “To Attract Foreign Candidates” The Visitor’s Objective “To Meet US Business Partners”
	The program: *PowerExporting™* enables exhibitors to export through US domestic trade shows with minimal expense and time commitment. The program follows a logical sequence of actions. Is a unique step-by-step procedure that draws potential foreign business partners to the booth Creates an opportunity for unprecedented international growth of exhibitors’ businesses Blends domestic trade show techniques with specific actions to attract targeted foreign visitors Transforms a four-day domestic exhibit with marginal export potential, into a six-month international marketing campaign with excellent global business potential Designed for use in U.S. Department of Commerce’s IBP domestic trade shows The program uses the foreign visitor’s country knowledge, time commitment and financial expenditures to position American products in key foreign markets with minimum effort and expenses. What Can Happen With Preparation–Can You Imagine Success? By implementing the PowerExporting™ method, foreign attendees complementing your export goals come directly to your exhibit booth upon learning of your international business interests. Without this approach, targeted foreign visitors must wander the aisles looking at hundreds of booths to locate yours by chance. The following exhibit floor diagram indicates the foreign visitor’s path to your booth when the PowerExporting™ approach is used. The Benefits of Globalization Depends on the Exhibitors’ Reaction Globalization is rapidly changing the US economy and the way international business is conducted – specifically, offering opportunities for exhibitors in domestic trade shows to display their products in the global marketplace. However, not all exhibitors react effectively. Research: Exhibitors’ Efforts to Attract and Service Foreign Visitors: Research on 750 SMEs exhibiting in domestic trade shows confirmed that significant export opportunities exist at domestic trade shows, but that most SMEs are not effectively pursuing these opportunities. The findings: The number and quality of export leads received at domestic trade shows increases directly with the amount of pre-show preparation for foreign visitors. Only 40 percent of exhibitors consider export opportunities in pre-show planning and preparation for foreign visitors, yet over 80 percent follow-up on export leads received. There is a significant performance gap between exhibitor’s awareness of the foreign attendees’ potential and undertaking the necessary actions to attract and process targeted foreign visitors. Specifically: The GAP Between Awareness and Preparation for Foreign Visitors by SMEs (n=250). © 2004. Leinenbach & Associates. All Rights Reserved. Closing this performance gap would significantly increase an exhibitor’s export earnings. Yet many exhibitors do not undertake sufficient pre-show activities to insure that they meet with those foreign attendees that meet their company’s short-term export goals.
\| Home \| About The Author \| About The Book \| Bulletin Board \| Contact Us \| Company Training \| Financial Success \| Individual Company Consulting \| Other Services \| PowerExporting™ Program \| Program Details \| Purchase The Book \| Sponsors Program \| Self Survey \| Table Of Contents \| ©Copyright 2005 www.PowerExporting.com All Rights Reserved.