“International opportunities exist at domestic trade shows, and there are logical and efficient techniques to identify, attract, and process targeted foreign visitors that will support your company’s export goals. The PowerExporting™ manual is necessary reading for all exhibitors.” Vance Baugham, former Vice President, Los Angeles World Trade Center Association
Globalization: Globalization increases export opportunities at US domestic trade shows for exhibitors prepared to do business with the growing number of foreign visitors attending domestic trade shows. These visitors are seeking international business opportunities with American exhibitors.
The PowerExporting™ manual guides exhibitors in profiting from global changes; and opportunities abound:
- Three million foreign visitors attend US domestic trade shows annually
- They generate over $100 billion of international business each year.
- Foreign attendance at US domestic trade shows doubled in the last 15 years.
- They comprise 10 to 25 % of total attendance at major shows.
- They are potential buyers, distributors, strategic partners, and suppliers of components and services.
- All are seeking US business partners!
Awareness of Financial Opportunities: American managers realize there are overseas markets for their products and sources of new technology and supplies, but minimal funds, time, and staff limit their participation in international trade fairs to pursue such opportunities.
The PowerExporting™ program builds on this changed global environment. The program shows domestic tradeshow exhibitors how to identify and attract specific targeted foreign visitors for face-to-face discussions and negotiation on establishing new business relationships.
The Global Opportunity: International business opportunities are overlooked by many small and medium sized enterprises (SMEs).
- 66% of SMEs that export sell into only 1 foreign market.
- SMEs with fewer than 20 employees earn on-average $216 thousand annually in that one market.
- Appointing 1 new foreign representative each year over 5 years will significantly increase sales revenue.
- § Annual export revenues would be $1.08 million in the 5th year
- §Total export revenues during this 5 year period would be $3.24 million
PowerExporting™ is the only program that shows exhibitors how to take advantage of this opportunity without overseas travel or large additional expenses.
Does the program apply to your company?
Click here for aSelf-Survey of Your Companies Export Activities at Domestic Trade Shows.
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