Globalization: Foreign businesses are active throughout the American business environment. Nowhere is globalization more evident than in American domestic trade shows where foreign exhibitors compete for domestic customers, and thousands of foreign attendees search for business opportunities with American exhibitors. Three million foreign visitors attend US domestic trade shows annually Foreign visitors generate over $100 billion of international business annually at US domestic trade shows Awareness: American managers realize there are overseas markets for their products and sources of new technology and supplies. Yet minimal funds, time, and staff limit their participation in overseas exhibitions or trade missions to pursue such opportunities. The PowerExporting™ program builds on this changed environment. It shows domestic trade show exhibitors how to identify and attract a small number of specific targeted foreign visitors to their booths for face-to-face discussions on establishing new business relationships. Click here for a Self-Survey of Your Companies Export Activities at Domestic Trade Shows.
Foreign attendance at US domestic trade shows doubled within the last 15 years. They comprise 10 to 25% of total attendance at major shows, exceeded 37% at specialized events, and totaled 50 thousand at some consumer electronics exhibits They are Buyers, Distributors, Representatives, Joint Venture or Strategic Partners, and Suppliers of components and services. All are seeking US business partners! OPPORTUNITIES: Research confirms most small and medium sized enterprises (SMEs) that export are aware of the increased foreign attendance and the potential it offers, yet half do not undertake a systematic effort to attract and process qualified foreign visitors. Additionally: Sixty-two percent of SMEs that export sell into only one foreign market. They earn on average $216 thousand annaually in that one market. Appointing 1 new foreign representative each year over the next 5 years would significantly increase revenues. • Annual export revenues would be $1.18 million in the 5th year. • Total export revenues during this 5 year period would be $3.2 million. PowerExporting™ is the only program that shows exhibitors how to take advantage of this opportunity without overseas travel or large additional expenses. Apply the PowerExporting™ approach in your next domestic trade show. It is a minor expense, requires minimum effort, and the results are immediate. Try it, see how it works! And with long term use, the PowerExporting™ approach will expand export revenues, new business opportunities, international sales growth, success, wealth and jobs. This is what a global company should expect in a global economy!
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